Insight Hub
Our Insight Hub contains our collected thoughts on customer experience transformation.
Featured article...
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Thoughts from our blog...
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Are water companies failing to capitalise on digital opportunities?
With digital firmly at the heart of many companies business strategy, we look at why digital adoption and digital investment within the Water sector remains
What is Service Design?
Historically, customer experience has always focussed on the end customer, the recipient of the service. This makes sense. When all’s said and done, like most
Digital Queue Busting
We’ve all seen how effective queue busters are at reducing lines in supermarkets, but what role can modern-day, well designed digital customer experiences play in
Customer Journey Mapping: A how to guide
Creating a customer journey map is a great way to understand your customers more fully. Creating the map needn’t be a complicated process, however, to
What is a customer journey?
Simply put, a Customer Journey is the route, or journey, your customers take from first identifying a need right through the successful resolution of that
The case for digital governance
If you’re anything like me, you’ll cringe at the thought of digital governance. Even now, as I sit here writing this article, I feel torn
The value of customer planning
This is a great blog post on the value of customer experiences to businesses. Isn’t it great what can be achieved with just a short