Category: Uncategorized

What is a customer journey?

Simply put, a Customer Journey is the route, or journey, your customers take from first identifying a need right through the successful resolution of that need and beyond. A customer journey may apply to any number of scenarios, whether it be a sales process, where sometimes the customer journey is

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The value of customer interactions

If you haven’t yet decided on a New Year’s resolution for your business, here’s one to consider: Get smarter with how you use customer data in your marketing. Targeted, personalised marketing goes far beyond adding merge tags to your emails. It’s about piecing together all your customer information to build

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